Media Kit

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Learn More About Advertising with The Old Farmer’s ��

Founded more than 233 years ago, The Old Farmer’s �� is the original, and longest running, guide to daily living. We are much more than a brand or a publication. It is a community of 75 million adults: in fact, 1 in 6 Americans (and 1 in 7 Canadians) are a member of our community. We value an authentic connection to our families, our friends, and our surrounding environment, which becomes increasingly more important in our modern, technology driven world. Our community’s members rely on us for our long tradition of accuracy and reaffirmation of core values and beliefs. We have a commitment to connecting our community members to the businesses that help them achieve a better life. We’d love to work with you.

Our Community

Our audience is a cross-section of North America itself. From the small farmer in the Midwest to the suburban family focused on sustainability and connection to the environment, our community members have one thing in common: They seek to lead informed lives honestly, valuing innovation, durability, reliability and trustworthiness.

1 in 6 Americans visit ��.com

The Avid Gardener

86% are active gardeners.
To find their gardening supplies, ONE-THIRD of our gardeners use mail-order catalogs and nearly HALF purchase online.
54% of our audience tend a garden 200 square feet or larger.
Gardening is one of our MOST POPULAR areas of content
41% of our audience spend 6+ hours a week in their garden.

The Natural Health Enthusiast

77% of our community members are environmentally conscious.
68% take care of themselves and their family with regular use of vitamins/supplements.
NEARLY HALF buy organic and nontoxic/biodegradable items.

The D.I.Y.-er

Our audience rolls up their sleeves. 58% are more likely than the average adult to be a D.I.Y.-er.
Our members are TWICE AS LIKELY as the average adult to take on home improvements.
Our audience is interested in arts and crafts, indexing 27% higher than the average adult.

The Cook/Baker

Baker Cook

71% of our audience seek information on kitchen gadgets/tools and 58% look for cooking/baking ingredients.
2 OUT OF 3 readers preserve/pickle their garden harvest.
43% of readers have referenced a food article and 48% have cooked a recipe.
61% of our audience invest in organic food/products.

Our Products

Our products are your platform.

As one of the most trusted brands literally in the world, the OFA brings instant credibility to, and interest in, its partners. When you work with us, we connect you to our community using the tools that suit your company, your product, and your message best.